Access previous year questions, important topics, and comprehensive notes for GGSIPU BBA-102 Marketing Management. Organized by units for efficient exam preparation.
Marketing concepts, philosophies, environment, consumer decision making, segmentation, targeting & positioning
15 Hours 02Product decisions, branding, new product development, PLC, pricing objectives, methods & strategies
15 Hours 03Distribution channels, channel management, promotion mix, advertising, sales promotion, IMC
15 Hours 04Relationship marketing, green marketing, digital marketing, social media, AI in marketing, ethics
15 HoursMarketing concepts, philosophies, environment, consumer behavior, segmentation, targeting & positioning
Explain the various marketing philosophies with suitable examples. Which philosophy is most relevant in today's business environment?
Discuss the macro and micro environmental factors affecting marketing decisions in the Indian context.
Describe the consumer decision-making process with a diagram. What factors influence consumer behavior?
What is market segmentation? Explain the different bases for segmenting consumer markets with examples.
Define product positioning. Discuss the various positioning strategies used by companies.
Product decisions, levels, branding, new product development, product life cycle, pricing objectives, factors, methods & strategies
Explain the different levels of a product with suitable examples. How does understanding product levels help in marketing?
Discuss the new product development process. What are the challenges faced in launching new products?
Describe the stages of product life cycle. What marketing strategies should be adopted at each stage?
What are the various pricing methods? Explain cost-based and competition-based pricing with examples.
Discuss the factors affecting pricing decisions. How do companies determine the right price for their products?
Explain branding decisions. What makes a brand successful? Discuss with Indian examples.
Distribution channels, channel management, promotion decisions, communication process, promotion mix tools, IMC
Explain the different types of distribution channels. What factors should be considered while selecting a distribution channel?
Describe the communication process. What are the barriers to effective marketing communication?
Discuss the various promotion mix tools. When should a company use advertising versus personal selling?
What is Integrated Marketing Communication (IMC)? Explain its importance and components.
Compare and contrast advertising and sales promotion. When is each most effective?
Explain channel management. What are channel conflicts and how can they be resolved?
Relationship marketing, sustainable marketing, green marketing, social marketing, digital marketing, AI & robotics, ethical issues
What is digital marketing? Discuss the various digital marketing channels and their effectiveness.
Explain green marketing. Why is it becoming important for businesses? Give examples of green marketing initiatives.
Discuss the role of AI and robotics in modern marketing. How are companies using AI for marketing?
What is relationship marketing? How does it differ from traditional transactional marketing?
Explain social media marketing. What are the advantages and challenges of using social media for marketing?
Discuss the ethical issues in marketing. How can companies ensure ethical marketing practices?
These questions have appeared multiple times in previous year papers
Explain the five marketing philosophies (Production, Product, Selling, Marketing, Societal) with examples. Discuss which is most relevant today.
Appeared: 8 timesDescribe the stages of consumer decision-making process with a diagram. Explain the factors influencing consumer behavior.
Appeared: 7 timesWhat is market segmentation? Explain the different bases for segmenting consumer markets with suitable examples.
Appeared: 6 timesExplain the stages of PLC and the marketing strategies to be adopted at each stage. Draw a diagram.
Appeared: 5 timesDiscuss various pricing methods (cost-based, competition-based, value-based). Explain pricing strategies for new products.
Appeared: 5 timesExplain types of distribution channels. Discuss factors affecting choice of distribution channel.
Appeared: 4 times